Application
This unit describes the skills and knowledge required to develop effective verbal and non-verbal communication skills to engage a viewing audience when presenting to camera.
It applies to individuals who present information to camera in a variety of contexts, including programs for television, video, and online services.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Elements and Performance Criteria
ELEMENT | PERFORMANCE CRITERIA |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Identify elements of effective presentation to camera | 1.1 Watch various television, video and web series programs and identify factors that might attract or alienate viewers 1.2 Discuss effective presentation styles with colleagues and/or mentors 1.3 Identify factors a presenter can use to foster viewer loyalty |
2. Develop techniques for reading scripted material | 2.1 Break sentences into logical chunks to emphasise key information 2.2 Use vocal range and vary pace to deliver scripted material naturally 2.3 Use a range of vocal techniques to aid in communicating information and care for vocal health 2.4 Check and use correct pronunciation of words |
3. Develop techniques for communicating effectively on camera | 3.1 Use camera lens to engage viewers 3.2 Use strategies to show respect and build rapport with listeners 3.3 Maintain a natural, steady eye-line while reading script from an autocue 3.4 Avoid visual distraction by minimising body movements and gestures 3.5 Dress in a manner appropriate to the program, avoiding clothes that may be visually distracting 3.6 Present information in a way that draws the listener into the message being conveyed 3.7 Recover from presentation errors calmly and respond to equipment malfunction with minimum disruption to program flow |
4. Record scripted material for broadcast | 4.1 Rehearse piece to camera to check sound and vision quality meets production requirements 4.2 Record scripted material according to production requirements 4.3 Record material again if required, incorporating feedback on performance from production personnel 4.4 Evaluate own performance to identify areas for improvement |
Evidence of Performance
Evidence of the ability to:
read scripted materials pronouncing words correctly and using features of the voice to convey key information effectively
rehearse and present information to a camera, reading from an autocue, using an effective and natural on-camera presentation style
respond to presentation errors or equipment problems without disrupting presentation flow
work collaboratively with others to achieve production requirements
evaluate own performance and identify areas for improvement.
Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.
Evidence of Knowledge
To complete the unit requirements safely and effectively, the individual must:
explain why it is important for a presenter to build positive relationships with listeners
list and describe factors that could attract or alienate listeners
describe the range of presentation styles, vocal techniques and non-verbal communication styles used to convey information in front of a camera
identify work health and safety requirements as they relate to vocal care.
Assessment Conditions
Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in creative arts industry environments. The assessment environment must include access to:
interaction with others
equipment typically found in a recording environment.
Assessors of this unit must satisfy the requirements for assessors in applicable vocational educational and training legislation, frameworks and/or standards.
Foundation Skills
This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.
Skill | Performance Criteria | Description |
Learning | 4.3, 4.4 | Uses critical observation and feedback to improve own performance and identify areas for improvement |
Reading | 2.1, 2.4, 3.3 | Interprets the meaning of short scripted material presented in a range of formats |
Oral Communication | 1.1, 1.2, 2.1, 2.2, 2.3, 2.4, 3.1-3.4, 3.6, 3.7, 4.1-4.3 | Listens and comprehends oral texts Speaks clearly and with correct pronunciation Rehearses and records scripted material using appropriate emphasis, tone and volume |
Navigate the world of work | 2.3 | Uses correct vocal techniques to ensure vocal health |
Interact with others | 2.3, 3.1-3.4, 3.6, 3.7, 4.1-4.3 | Uses appropriate strategies to create a strong rapport and engender respect with viewers Works collaboratively with others to ensure script reading is completed according to production requirements |
Get the work done | 1.1-1.3, 2.1-2.3, 3.1-3.7, 4.1-4.4 | Uses appropriate software to record and update production documentation Applies knowledge of equipment operating procedures to respond and address equipment malfunctions Takes responsibility for planning and organising effective presentation of information to camera |
Sectors
Media and Entertainment Production – On-Air Presentation